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Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.

ABC News to target millennials with social video partnership

Walt Disney Co's ABC News launched a partnership on Tuesday with ATTN:, a video news site focused on younger audiences, to co-produce videos for social media including Facebook Inc's Instagram and for Twitter Inc .

More ADventures Headlines

Ad company Interpublic's results disappoint, shares slide

Advertising company Interpublic Group on Tuesday reported surprisingly weak quarterly results, hurt by tepid client spending in the United States.

Guardian publisher cuts operating losses by a third

LONDON The owner of Britain's Guardian newspaper is on track to break even by 2019, it said on Monday after announcing that the struggling publisher had cut annual operating losses by a third.

Investors unhappy as Alphabet shells out more to drive traffic

There are very few things that make Alphabet Inc's investors unhappy. A rising TAC - the cost of driving traffic to its site - is one of them.

Nielsen to track Hulu Live TV, YouTube TV viewing in U.S. ratings

Nielsen Holdings Plc will begin including Hulu Live TV and Google's YouTube TV viewing in its TV ratings in the United States in an effort to capture the shift from traditional broadcast to watching shows on laptops or smartphones, the company said on Tuesday.

Alphabet adds to cash pile despite higher costs, antitrust fine

SAN FRANCISCO Alphabet Inc reported a 21 percent jump in quarterly revenue on Monday, maintaining a growth rate that is rarely seen among companies its size and suggesting the big sales gains enjoyed recently by the other Internet firms are not done yet. | Video

KKR has eye on health with WebMD, Nature's Bounty deals

Private equity firm KKR & Co has agreed to buy WebMD Health Corp for about $2.8 billion, bringing a slew of popular online health information websites under one umbrella, and separately said it would buy a major stake in Nature's Bounty Company. | Video

Alphabet opacity hinders Google's antitrust fight

NEW YORK (Reuters Breakingviews) - Alphabet’s opacity is hindering Google's antitrust fight. Despite huge efforts outside its core online search business, the $685 billion juggernaut still looks like a one-trick pony with nearly 90 percent of revenue coming from ad sales. Shedding more light on its autonomous vehicle, YouTube, biotech and other promising ventures might comfort investors about the looming risks of antitrust regulation. It could also help them look past short-term hiccups, like the recent quarter’s surprisingly large decline in advertising spend per click.

WebMD gets second opinion on rollup strategy

NEW YORK (Reuters Breakingviews) - WebMD's rollup strategy finally got a second opinion. Back in 1999, the online healthcare-information publisher united with another fledging rival in a deal that was backed by Microsoft, Intel and others. KKR is now buying the dot-com survivor for $2.8 billion, far less than the internet-frenzied stock-swap valuation. This fresh merger with Internet Brands may work out better.

Alphabet appoints Google CEO Pichai to board

Alphabet Inc said it appointed chief executive of its Google unit, Sundar Pichai, to its board.

Drawing in the customers in Mogadishu

MOGADISHU, Somalia A collection of yawing mouths and extracted teeth, booming stereo speakers and colorful hookah pipes adorn shop fronts in Somalia, a colorful contrast to the airbrushed artworks of big business.

India's Delhi government tells Philip Morris to remove all ads

NEW DELHI The state government in India's capital told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply.

FTC probing allegations of Amazon's deceptive discounting

WASHINGTON As part of its review of Amazon's agreement to buy Whole Foods, the Federal Trade Commission is looking into allegations that Amazon misleads customers about its pricing discounts, according to a source close to the probe. | Video

Show and sell: shift in global ad spending boosts events firms

BENGALURU Organizers of conferences and trade shows are benefiting from a shift in the way marketing budgets are allocated, with companies spending less on advertising and more on events that allow them to connect directly with customers.

European shares fall back after ECB-led euro spike hits exporters

LONDON European shares dropped on Thursday as a jump in the bloc's currency following the European Central Bank's policy meeting weighed on exporters, while disappointing updates prompted big moves on individual stocks.

First Saudi jobs website for women aims to get more women in the workforce

BEIRUT (Thomson Reuters Foundation) - An Algerian biomedical engineer is on a mission to make it easier for women to find work in Saudi Arabia by creating the first job-searching website for females in the deeply conservative kingdom.

Omnicom results top Street on UK, Europe growth

Omnicom Group Inc reported better-than-expected quarterly results as the No. 1 U.S. advertising company benefited from higher spending from businesses in Europe and the United Kingdom.

Dynamic Yield raises $31 million from Deutsche Telekom Capital Partners, others

JERUSALEM Dynamic Yield, a company that designed a digital platform to help online marketers, has raised $31 million in a investment round that included Deutsche Telekom Capital Partners, Deutsche Telekom's investment management group.

Facebook in talks with publishers on supporting subscription models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models, the company's head of news partnerships, Campbell Brown, said in a statement on Wednesday.

Tobacco industry blocking anti-smoking moves: WHO

GENEVA The tobacco industry continues to subvert government attempts to prevent tobacco-related deaths, the World Health Organization (WHO) said on Wednesday in a fresh call to counter corporate lobbying and litigation.

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